NetSuite ERP Integration for Industrial Components Manufacturer

Client: Industrial Components Manufacturer

February 12, 2026

About the Client

A B2B industrial components manufacturer serving customers across North America. With complex product configurations, customer-specific pricing, and deep ERP dependencies, they needed an e-commerce platform that could serve as a true digital extension of their NetSuite ERP system.

The Challenge

As a manufacturing supplier with deep ERP integration requirements, their challenges centered on operational connectivity:

• NetSuite dependency: All pricing, inventory, and orders live in NetSuite as the system of record
• B2B complexity: Customer-specific pricing, account hierarchies, and credit terms
• Product configuration: Complex products with variants and configuration options
• Tax complexity: Multi-jurisdiction sales with manufacturing-specific tax rules
• Performance requirements: B2B buyers expect fast, reliable platform performance

Our Solution

Creatuity implemented a comprehensive Adobe Commerce solution with deep NetSuite integration:

NetSuite ERP Integration

• Bi-directional customer sync with account hierarchies and credit limits
• Real-time pricing sync (contract pricing, volume discounts, customer-specific rates)
• Inventory sync with availability by location
• Order export to NetSuite with all B2B attributes
• Invoice and order history sync for customer self-service
• Payment reconciliation between Commerce and NetSuite

B2B Account Features

• Customer-specific pricing tiers synced from NetSuite
• Account hierarchy support (parent/child companies)
• Credit limit enforcement with real-time balance checks
• Quick order and reorder workflows
• Order approval workflows for large orders

Payment Integration

• Authorize.Net: Credit card processing with tokenization
• PayPal: Express payment option
• Net Terms integration synced from ERP credit limits

Tax and Compliance

• Avalara integration for multi-state manufacturing tax rules
• Tax exemption certificate management
• Compliance reporting for audit requirements

Search and Performance

• Elasticsearch for fast catalog search
• Performance optimization for B2B catalog complexity
• Caching strategy for ERP-synchronized data

The Results

The integrated platform transformed their digital B2B operations:

• ERP as source of truth: All pricing, inventory, and customer data flows from NetSuite
• Real-time pricing: Customer-specific contract pricing automatically applied at checkout
• Credit management: Orders automatically validated against NetSuite credit limits
• Self-service efficiency: Customers can view invoices, order history, and track shipments
• Operational efficiency: Orders flow directly to NetSuite for fulfillment

Technical Architecture

NetSuite (ERP)
    ├── Customer Sync → Adobe Commerce
    ├── Pricing Sync → Adobe Commerce
    ├── Inventory Sync → Adobe Commerce
    └── Order Export ← Adobe Commerce

Adobe Commerce
    ├── Authorize.Net → Payments
    ├── PayPal → Express Checkout
    ├── Avalara → Tax Calculation
    └── Elasticsearch → Search

Key Integrations

• NetSuite: ERP system of record for all business operations
• Authorize.Net: Credit card payment processing
• Avalara: Sales tax automation for manufacturing
• Elasticsearch: Catalog search and navigation
• PayPal: Express checkout option

Key Takeaway

For manufacturing suppliers, e-commerce success requires more than a catalog—it requires deep ERP integration that makes the platform a true extension of business operations. By connecting Adobe Commerce directly to NetSuite for pricing, inventory, and orders, this industrial manufacturer now has a digital channel that operates with the same accuracy and reliability as their ERP system.