March 13, 2026
Adobe Commerce Release Governance Playbook for ERP-Integrated B2B Teams
A practical Adobe Commerce playbook for release governance, observability, and ERP-aware testing that protects B2B order flow and customer trust.
Operations-led ecommerce.
AI-powered execution.
The right expert for every challenge.
Strategy, implementation, and AI-powered delivery for B2B manufacturers, distributors, and complex retailers.
Online Revenue
Rural King ecommerce growth
+34%
Store Traffic
Omnichannel lift
+95%
Scale
Stores enabled across US
110+
500+ projects • 15+ years
0
Years in Business
0
Commerce Projects
0
Enterprise Integrations
Trusted by leading manufacturers and retailers
How we help
End-to-end expertise across the ecommerce lifecycle
Discover
Operations-Led Diagnostic
- • System & data flow mapping
- • 90-day action plan
- • ROI-focused recommendations
Build
ERP-Integrated Ecommerce
- • Adobe Commerce, Shopify Plus, BigCommerce
- • Data contracts & migrations
- • Omnichannel workflows
Grow
Optimize & Scale
- • Conversion rate optimization
- • Buyer & rep adoption plans
- • Phased growth roadmaps
AI Operations
AI-Powered Execution
- • Orchestrated AI agent workflows
- • Catalog & content automation
- • Tech-debt scoring & cleanup
AI Discoverability
Are AI Assistants Recommending Your Products?
Your buyers are asking ChatGPT, Gemini, and Perplexity for product recommendations right now. Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) ensure your brand is the one AI recommends — not your competitor's. For B2B manufacturers and distributors, this is the next competitive frontier.
40%
of B2B buyers now use AI for product research
3×
higher intent traffic from AI citations
25%
more qualified leads for companies optimized for AI search
Featured Case Study
Rural King
Farm & Retail Supply • 110+ Stores Across 13 States
34%
increase in online revenue
95%
lift in store traffic
Magento Commerce Cloud
Platform
OMS Integration
Order Management
Rural King needed to replace manual processes and an aging site with a modern omnichannel platform. Creatuity migrated them to Magento Commerce Cloud with Order Management and Business Intelligence integration.
Read the full story
RK
Rural King
Omnichannel Transformation
Online Revenue Growth +34%
Store Traffic Lift +95%
Stores Enabled 110+
New Capability
Be found in AI search.
Adobe LLM Optimizer + GEO/AEO for commerce. Get your products recommended by ChatGPT, Perplexity, and other AI assistants.
What makes us different
We're not your typical ecommerce agency
Operations-Led
We start with your systems, not mockups. Understanding your ERP, data flows, and operational constraints comes first — because the best design fails if the operations can't support it.
AI-Powered Execution
Ship faster without scaling headcount. Our orchestrated AI agents handle catalog work, content, QA, and tech-debt cleanup — so your team focuses on strategic work.
Platform Expertise
15+ years across Adobe Commerce, Shopify Plus, and BigCommerce. We've seen every integration scenario and know how to make platforms work for complex B2B operations.
What our clients say
"The entire Creatuity development team, from the service delivery and project managers to the developers and QA, was tremendously knowledgeable, efficient, and easy to work with."
"Creatuity has been great to work with on our platform migration. They really know ecommerce well. Their team is highly responsive and worked well with us."
"Creatuity was incredibly flexible and creative in helping us fill our new customer need of curbside pickup in a very short time. They were able to launch it in addition to our BOPIS project."
Latest Insights
Technical and strategic perspectives on ecommerce
March 12, 2026
Adobe Commerce Core Web Vitals Playbook: How Hyvä and Checkout Governance Protect Conversion
A practical Adobe Commerce playbook for improving Core Web Vitals, protecting checkout conversion, and preventing performance regressions with Hyvä and disciplined operations.
March 12, 2026
Adobe Commerce Performance & Growth: From Infrastructure to Conversion
Learn how Adobe Commerce infrastructure optimization, Hyva theme implementation, and conversion rate optimization work together to drive B2B growth. Includes practical checklist.
Trusted by Rural King, Family Farm & Home, and 500+ other projects.
Your ecommerce stack should work the way your business runs.
Start with a diagnostic. It's the fastest way to know where you stand.