Hoveround Corporation: Managed E-Commerce Services for a Healthcare Mobility Leader
Client: Hoveround Corporation
February 12, 2026
Hoveround Corporation is a nationally recognized provider of power wheelchairs and mobility products, dedicated to helping individuals regain independence and quality of life. Known for their iconic television advertising and commitment to personalized service, Hoveround operates in a highly regulated healthcare industry where e-commerce must meet strict compliance standards while delivering an accessible, compassionate user experience.
The Challenge
Operating an e-commerce platform in the healthcare and medical equipment space presents unique challenges that go far beyond typical retail. Hoveround needed a technology partner who understood the regulatory landscape, the sensitivity of their customer base, and the operational requirements of selling medical equipment online.
Their Adobe Commerce platform required ongoing maintenance, security patching, and feature enhancements — all delivered with the kind of structured processes and documentation that healthcare industry standards demand. Any site downtime or checkout disruption could directly impact a customer’s ability to access mobility equipment they depend on for daily life.
Hoveround needed a managed services partner who could provide reliable, well-documented support with clear deployment procedures, incident response protocols, and proactive monitoring.
Our Approach
Creatuity engaged with Hoveround through a structured managed services model. From the outset, we established formal processes that reflected the rigor Hoveround’s industry requires.
Our engagement began with a comprehensive kickoff that defined service level expectations, communication cadences, and escalation paths. We documented everything — a comprehensive operational playbook covering kickoff notes, deployment procedures, and incident reports. This documentation-first approach ensured continuity across team members and provided Hoveround with full transparency into how their platform was being maintained.
Deployment procedures were particularly critical. In a healthcare e-commerce environment, every code deployment must be carefully staged, tested, and verified before reaching production. Our team established a rigorous deployment pipeline with defined rollback procedures, ensuring that updates could be applied safely and predictably.
When incidents occurred, our documented response procedures enabled rapid triage and resolution. Each incident was logged, analyzed, and used to improve our preventive measures — creating a continuous improvement loop that strengthened platform reliability over time.
Ongoing Support
Our managed services for Hoveround encompassed the full spectrum of platform support. Performance monitoring ensured the site remained responsive even during traffic surges following television advertising campaigns. Security patches were applied promptly and tested thoroughly, maintaining the compliance posture that healthcare commerce demands.
Frontend improvements focused on accessibility — ensuring that Hoveround’s customers, many of whom have mobility or dexterity challenges, could navigate the site and complete purchases without barriers. This required ongoing attention to WCAG guidelines and assistive technology compatibility.
Checkout optimization work focused on reducing friction in a purchase flow that often involves insurance information, prescription requirements, and other healthcare-specific data points that add complexity beyond standard e-commerce transactions.
Results
Through our managed services engagement, Hoveround maintained a stable, secure, and performant e-commerce platform that served their customers reliably. The structured documentation and processes we established gave Hoveround’s team confidence that their platform was being maintained to healthcare industry standards.
Our work with Hoveround Corporation demonstrates Creatuity’s ability to deliver managed services in regulated industries where documentation, process rigor, and operational reliability are not optional — they’re essential. The engagement showcases our commitment to treating every client’s platform with the care and professionalism their customers deserve.