Harte Hanks: New Adobe Commerce Build for a Global Marketing Services Leader
Client: Harte Hanks
February 12, 2026
Harte Hanks is a global marketing services company with decades of experience delivering direct marketing, shopper marketing, and customer engagement solutions for major brands. When Harte Hanks needed a new e-commerce presence built on Adobe Commerce, they engaged Creatuity for a ground-up site build that would reflect the professionalism and sophistication their Fortune 500 client base expects.
The Challenge
As a publicly traded marketing services company serving enterprise clients, Harte Hanks required a commerce platform that could support their B2B sales processes while projecting the brand credibility essential to their market position. The project demanded a structured, professional approach — from initial discovery through launch — with the kind of project governance that a company of Harte Hanks’ caliber expects from their technology partners.
The site needed to serve multiple audiences, from prospective clients exploring Harte Hanks’ service offerings to existing partners engaging through digital channels. The commerce functionality needed to align with B2B purchasing workflows while maintaining the polished user experience that a marketing services leader must embody.
Our Approach
Creatuity executed this engagement with the most structured project methodology in our portfolio. Our comprehensive project knowledge base documents every phase — from the formal discovery workshop through weekly status reports that maintained visibility throughout the engagement.
Discovery Workshop
The project kicked off with a comprehensive discovery workshop where our team worked alongside Harte Hanks stakeholders to define business requirements, user personas, information architecture, and success metrics. This workshop produced detailed deliverables including user journey maps, wireframes, functional requirements, and a prioritized feature backlog — all thoroughly documented for ongoing reference.
The discovery phase was critical for a project of this scope. Rather than making assumptions about what a marketing services company needs from their commerce platform, we invested the time to understand Harte Hanks’ specific business model, their client engagement processes, and the role the new site would play in their overall go-to-market strategy.
Structured Execution
With discovery outputs in hand, our team moved into a phased delivery model with structured project management. Each phase had clearly defined scope, acceptance criteria, and deployment plans — documented and reviewed in weekly status reports that kept all stakeholders aligned.
The frontend development prioritized brand fidelity and user experience, ensuring the site reflected Harte Hanks’ position as a premium marketing services provider. Every design decision was made with their enterprise B2B audience in mind — clean, professional, and purposeful.
The deployment planning was rigorous, with multiple staged environments and defined cutover procedures that minimized launch risk. Our team worked through each deployment milestone methodically, testing and validating at every stage.
Results
Creatuity delivered Harte Hanks a complete new Adobe Commerce site that met both their functional requirements and their brand standards. The structured project approach — from formal discovery workshop through governed execution — ensured that the final product aligned precisely with the vision defined during kickoff.
The comprehensive documentation produced during the engagement provided Harte Hanks with a complete knowledge base covering their platform’s architecture, deployment procedures, and operational playbook. This institutional knowledge ensured smooth handoff and ongoing maintainability.
The Harte Hanks engagement represents one of Creatuity’s most thoroughly documented and formally governed projects, demonstrating our ability to execute at the level that enterprise marketing services companies demand. From discovery workshop to production launch, every phase was planned, tracked, and delivered with precision.