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Long-Term Managed Services for a Dual-Brand Intimate Apparel Retailer

Client: Andra Group LP

February 12, 2026

About the Client

Andra Group LP is the parent company behind HerRoom.com and HisRoom.com, two of the internet’s premier destinations for intimate apparel. With an extensive catalog spanning hundreds of brands and thousands of products, Andra Group relies on a technology partner that understands the nuances of their business and can provide continuous, reliable support.

The Challenge

After establishing their Adobe Commerce platform, Andra Group needed more than a one-and-done agency relationship. Running two high-traffic DTC storefronts in a competitive retail category demands continuous attention to performance, evolving customer expectations, and the never-ending cycle of platform updates and security patches.

Key ongoing challenges included:

  • Performance optimization: Maintaining fast page loads and smooth browsing across catalogs with thousands of SKUs and complex product attributes
  • Checkout conversion: Continuously refining the checkout experience to reduce cart abandonment and improve completion rates
  • Frontend enhancements: Regular UI/UX improvements based on customer behavior data and changing market expectations
  • Platform health: Keeping Adobe Commerce updated, patched, and secure while minimizing disruption to live storefronts
  • Analytics-driven decisions: Providing actionable data to inform business strategy and measure the impact of optimizations

Our Solution

Creatuity provides Andra Group with a dedicated managed services engagement — a long-term partnership focused on continuous improvement rather than one-time project delivery.

Performance Monitoring & Optimization

We continuously monitor site performance across both HerRoom.com and HisRoom.com, proactively identifying bottlenecks before they impact customers. This includes server-side optimization, query tuning, caching strategy refinement, and frontend performance improvements.

Checkout Refinement

The checkout flow is a living system. We regularly analyze conversion data, test improvements, and deploy refinements to reduce friction and improve completion rates. Payment processing via PayPal is kept optimized and compliant with evolving requirements.

Frontend Iteration

Rather than waiting for a major redesign, we implement incremental frontend improvements that keep the shopping experience modern and competitive. This includes responsive design updates, navigation enhancements, and product display optimizations tailored to intimate apparel shoppers.

Search & Discovery Tuning

Elasticsearch configuration is regularly refined based on search analytics — ensuring that customers find what they’re looking for quickly, even when browsing across extensive product catalogs with complex sizing and fit attributes.

Email & Engagement Optimization

Klaviyo integrations are maintained and enhanced to support evolving email marketing strategies, including segmentation refinements, automation workflows, and deliverability optimization.

Analytics & Reporting

We provide Andra Group with meaningful analytics that go beyond vanity metrics — focusing on insights that drive business decisions around merchandising, marketing spend, and customer experience priorities.

The Results

With over 980 issues delivered across this ongoing engagement and a capability score of 1,177, the Andra Group managed services partnership demonstrates what sustained, expert-level support looks like:

  • Proactive maintenance: Issues are identified and resolved before they impact customers
  • Continuous improvement: Hundreds of incremental enhancements compound into significant competitive advantage over time
  • Reduced operational risk: Regular platform updates and security patches applied with minimal disruption
  • Data-informed strategy: Analytics and performance data guide prioritization of future improvements
  • Reliable partnership: Andra Group has a team that knows their codebase, their business, and their customers

Key Takeaway

The best e-commerce platforms aren’t built and forgotten — they’re continuously refined. Creatuity’s multi-year managed services partnership with Andra Group demonstrates that ongoing optimization, delivered by a team that deeply understands the client’s business, creates compounding returns. With nearly 1,000 issues delivered across the engagement, this is what long-term e-commerce partnership looks like in practice.

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