Feb 19, 2026
The CRO Metric Most Brands Ignore: Second-Order Conversion Rate
Most ecommerce teams optimize first-order conversion and miss the metric that predicts profitable growth. Here's how to track and improve second-order conversion rate.
Resources
Guides, articles, case studies, and tools for ecommerce leaders
Featured Resources
Commerce Today Podcast
Weekly conversations with ecommerce leaders about strategy, technology, and what's actually working. Hosted by Joshua Warren.
Listen nowInsightStream
The 5-minute ecommerce briefing. Daily email + private podcast for operators who want signal, not noise.
Subscribe nowCase Studies
Real results from real projects. See how we've helped manufacturers, distributors, and retailers transform their ecommerce operations.
View case studiesInsights Blog
Technical and strategic perspectives on ecommerce. Platform comparisons, integration guides, and operational best practices.
Read articlesGuides & Frameworks
In-depth resources for specific challenges
Integration
ERP Integration Playbook
How to plan and execute a successful ERP-to-ecommerce integration. Covers Epicor, NetSuite, SAP, and Microsoft Dynamics.
Read guide AI
Adobe LLM Optimizer Guide
Get your products recommended by AI assistants. Introduction to GEO/AEO for commerce sites.
Read guide B2B
B2B Ecommerce Checklist
Essential features for B2B: customer-specific pricing, quote workflows, approval chains, and rep portals.
View checklist Platform
Platform Fit Guide
Adobe Commerce vs Shopify Plus vs BigCommerce: how to choose based on your requirements, budget, and team.
Read guide Migration
Migration Checklist
Step-by-step checklist for migrating from legacy platforms. Data migration, URL preservation, and cutover planning.
View checklist Analytics
Ecommerce Measurement Framework
Key metrics and KPIs for ecommerce operations. How to measure what matters across conversion, retention, and fulfillment.
View framework Performance
Hyvä Performance Guide
How Hyvä delivers 90+ Lighthouse scores. Frontend performance optimization for Adobe Commerce.
Learn moreRecent Articles
Latest insights from our team
Feb 18, 2026
Why AI Agents Can't Buy From Your B2B Store (And What to Fix First)
AI purchasing agents are already shopping for your customers' competitors. If your B2B catalog isn't machine-readable, agents skip you. Here's what to fix.
Feb 17, 2026
AEO and GEO for Ecommerce: A Practical Strategy for AI Search Visibility in 2026
Learn how to prepare your ecommerce store for AI search with AEO and GEO strategies. Includes platform-specific guidance for Adobe Commerce, Shopify, and BigCommerce.
Feb 16, 2026
Introducing Insight Stream: Your Daily Ecommerce Briefing
Stay ahead of the ecommerce curve with Insight Stream — a daily audio briefing that curates the most important news and trends for ecommerce professionals.
Feb 8, 2026
From SEO to AEO: The Evolution of Ecommerce Discovery
Discover how AI search is changing ecommerce. Learn the key differences between SEO and AEO, and get a 5-point checklist to audit your Adobe Commerce store for AI visibility.
Feb 8, 2026
What Is AEO and Why Adobe Commerce Merchants Need It Now
Learn what Answer Engine Optimization (AEO) is and why Adobe Commerce merchants need it now. Discover how to optimize for ChatGPT, Gemini, and Perplexity to capture AI-driven product discovery.
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