Manufacturing
Ecommerce built for how manufacturers actually sell
Your ERP is the source of truth. Your customers expect contract pricing. Your products are complex. We build ecommerce that handles all of it.
We understand your challenges
Different roles feel different pain. Here's what we hear from manufacturing leaders every week.
VP of Ecommerce
Revenue & channel growth
Top challenges
- Online revenue flat because buyers can't self-serve complex orders
- No visibility into which accounts are adopting digital vs. calling sales
- Website doesn't reflect negotiated pricing, driving customers to phone orders
IT Director
Systems & integration
Top challenges
- ERP data sync is brittle — batch jobs fail silently and pricing drifts
- Every new integration is a custom project with no reusable architecture
- Team is stretched across maintenance, not building new capabilities
COO
Operations & efficiency
Top challenges
- Order entry is still manual for 60%+ of volume — it doesn't scale
- Customer service handles questions the website should answer
- No single view of order status across ERP, commerce, and fulfillment
Challenges we solve for manufacturers
ERP is source of truth
Pricing, inventory, and customer data live in Epicor, SAP, or NetSuite. Your website needs to reflect it in real time — not rely on batch syncs that drift.
Contract pricing complexity
Every customer has negotiated rates. Some have volume tiers. Some have product-specific overrides. Your store needs to show the right price to the right customer.
Quote-to-order workflow
Not everything can be bought with a credit card. You need RFQ workflows, approval chains, and the ability to convert quotes to orders without rekeying.
Complex product catalogs
Thousands of SKUs with variants, specifications, and compatibility requirements. Customers need to find what they need fast — and configurators that don't break.
Sales rep relationships
Ecommerce shouldn't replace your sales team — it should arm them. Reps need visibility into customer activity, quotes, and order history.
Account hierarchies
Parent companies, divisions, buyers, and approvers. Your B2B store needs to understand organizational structures and permission levels.
Typical manufacturing ecommerce architecture
Your ERP stays the source of truth. Commerce handles the buyer experience. PIM manages product complexity. We connect them all.
ERP Layer
Commerce Layer
PIM Layer
How we help manufacturers
Deep ERP Integration
We integrate with Epicor P21, SAP Business One, Microsoft Dynamics, NetSuite, and others. Real-time inventory, pricing, and order sync — not overnight batch jobs.
See our integrations →B2B Commerce Features
Customer-specific catalogs, contract pricing, purchase orders, net terms, quick order forms, and requisition lists. Built for how B2B buyers actually purchase.
Learn about B2B solutions →Quote Management
RFQ submission, quote generation, approval workflows, and quote-to-order conversion. Integrated with your ERP so nothing gets lost between systems.
Product Information Management
Complex products need rich data — specs, documents, compatibility matrices, and configurators. We integrate with Pimcore, Akeneo, and Salsify.
Results for manufacturers like you
See how we've helped manufacturers modernize their ecommerce operations.
Family Farm & Home
Omnichannel ecommerce for a multi-location retailer/manufacturer
Read case study →Fittings Unlimited
25% revenue increase through B2B ecommerce modernization
Read case study →Bogard Press
ERP integration for a manufacturing printing company
Read case study →Blend Supply
Epicor P21 integration for industrial supply manufacturer
Read case study →Related Results
See how we've helped similar businesses.
NetSuite ERP Integration for Industrial Components Manufacturer
9-System Enterprise Integration for a National Sporting Goods Leader
Trusted by
"The entire Creatuity development team, from the service delivery and project managers to the developers and QA, was tremendously knowledgeable, efficient, and easy to work with."
Kathleen J.
Project Lead, Fittings Unlimited
Ready to modernize your manufacturing ecommerce?
Start with a diagnostic. We'll map your current systems, identify integration gaps, and build a 90-day action plan tailored to manufacturing operations.